Marketing Translation
When you market your products or services to foreign countries, it is essential that you prepare promotional materials in the language of your target customers. Even when marketing to different cultural communities within your own country, speaking to your target audience in their own language will definitely give you a competitive edge. Statistics have shown that customers are more likely to respond positively to companies that make a special effort to reach out to them. Let Global help you connect with new markets through effective international communication.
Global offers translation services for all your marketing and public relations needs:
Making the Customer Connection
Marketing translation demands a different set of talents and skills compared to those required for scientific, technical and legal documents. Marketing copy emphasizes the various aspects of human feelings and perception. The translator needs to have a good understanding and feel for the authors intent so the meaning can be appropriately expressed in the target language. This is especially important in cases where there is a play on words, use of idioms, humour, special linguistic effects or local references. The translator must be able to find an equivalent context and a linguistic match for what the source text is trying to say, in an equivalent style and tone.
Poor marketing translation service can have ruinous consequences, adversely impacting your brand. Even some of the largest multinational companies have experienced embarrassing and disastrous gaffes due to faulty translation.
Global uses only qualified in-country translators to ensure that your marketing messages are properly conveyed. Our professionals know the local market and its customs well, enabling them to ensure that your advertisements and promotions have the desired effect when presented in the target language. The result is that your target customers will relate and respond to your linguistically and culturally appropriate messages.
Global offers translation services for all your marketing and public relations needs:
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Websites |
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Advertisements |
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Catalogues |
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Press Releases |
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Magazine / Newspaper articles |
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Corporate Identity (logos, slogans, brand names, company names) |
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Direct mail |
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E-mail campaigns |
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Trade Show and Event Displays |
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Conference Materials |
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Multimedia productions |
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Voiceover messages |
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Trade mission packages |
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Other public relations or promotional materials |
Marketing translation demands a different set of talents and skills compared to those required for scientific, technical and legal documents. Marketing copy emphasizes the various aspects of human feelings and perception. The translator needs to have a good understanding and feel for the authors intent so the meaning can be appropriately expressed in the target language. This is especially important in cases where there is a play on words, use of idioms, humour, special linguistic effects or local references. The translator must be able to find an equivalent context and a linguistic match for what the source text is trying to say, in an equivalent style and tone.
Poor marketing translation service can have ruinous consequences, adversely impacting your brand. Even some of the largest multinational companies have experienced embarrassing and disastrous gaffes due to faulty translation.
Global uses only qualified in-country translators to ensure that your marketing messages are properly conveyed. Our professionals know the local market and its customs well, enabling them to ensure that your advertisements and promotions have the desired effect when presented in the target language. The result is that your target customers will relate and respond to your linguistically and culturally appropriate messages.
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